Neuromarketing Lecture Questions

Hiya Guys,

Here are a few questions for you about the lecture we did in Wednesday's class on nueromarketing.

1. How is neuromarketing research different from other marketing research?
2. Why do researchers care about which area of the brain is used when looking at an advertisement or looking at a product.
3. In the study about cola taste tests, what were the results of the blind taste test?  How did the results change when the brand names were given?
4. Why are some people concerned about the use of neuromarketing?
5. Would you use this kind of research if you were the CEO of a big company?  Why or why not?

 

We'll look at these questions in class next week.

Cheers,

Ereic